People with long-term conditions like asthma could soon be receiving health information by text message or email.
They could even pick up advice on how to stay fit and healthly from their local barber.
These are just some of the ways in which the NHS could be helping people take care of their own well-being, according to Health Secretary John Reid.
His new document examines ways to improve the lives of the millions of people who are affected by long-term conditions like diabetes that can't currently be cured - but are controlled by medicines and other therapies.
About 17 million people in the UK suffer from at least one long-term condition.
The guidance will also enable the NHS to improve the lifestyles of other people in the wider community, helping them to lead healthier lifestyles or take better care of minor ailments.