International Sports and Media Group Initiates Deployment of SMS Text Messaging Technology on its Website

December 31st, 2005

International Sports and Media Group (OTCBB:ISME), announced today that ISME will launch SmartSMS's Mobile Text Messaging platform to create and deploy premium Text Messaging services on its recently acquired soccer website, www.ussocceruk.com.

Among the first services to be offered will be "Soccer Alert," a premium SMS Text Messaging service. "Soccer Alert" will enable soccer fans worldwide to use their mobile phones to text and receive the latest Major League Soccer (MLS) and World Soccer news, stats, and video highlights using their mobile phones. ISME generates revenue through a combination of premium ad placements and per Text Message fees billed to users through their local carriers.

SmartSMS USA President, Clarence McDowell comments, "The future of Soccer Entertainment is mobile. Today's mobile technology is capable of delivering text, audio, and video streams to over 1.4 billion mobile phone users world wide. Soccer is the number one sport worldwide. SmartSMS Text Messaging will enable ISME take advantage of this fact by developing a menu of SMS Text Messaging pay on demand and fee based services that are be billed directly to the fans mobile phone.

Using SmartSMS Text Messaging technology, ISME will gain a major advantage over other Soccer internet sites by creating and maintaining both on and offline relationships with Soccer fans. This in turn will enable ISME to deliver 'What you want, when you want it' Soccer news and video to fans on their mobile sets while providing advertisers a new marketing tool capable of placing timely ads in the hands of soccer fans at times when the impulse to buy is at its highest. To understand the revenue impact this could have, one can only imagine being able to send an advertiser sponsored message to millions of Soccer fans worldwide who have agreed to pay a fee to receive up to the minute soccer news, scores, & video clips on their mobile phone. Overtime, additional services will be added such as soccer-themed trivia games, chat services and other content such as ringtones, logo's and screensavers. By the end of 2005, full video motion video streaming will become a standard feature accessible to over 170 million mobile phones in US alone and is already available in many parts of ASIA and Europe just in time for the upcoming 2006 World Cup in Germany. In short, ISME is in perfect position to score big as the desire for targeted mobile Soccer entertainment increases."

Gordon Lee, Chairman and CEO of International Sports and Media Group stated, "We are very excited to kick off the 2005 year with a revenue model that can have a significant impact on our operations. We anticipate completing our test trials over the next 2-4 weeks with users coming online shortly thereafter. Bottom line is we are moving forward aggressively to build shareholder value by putting the numbers on the board and feel that with our strategy of a Soccer Internet rollout combined with the Text Messaging 'Soccer Alert,' we can achieve our objectives. We have identified additional Soccer Internet sites and Soccer businesses that we will aggressively pursue and anticipate additional strategic acquisitions in coming months."