SMS aids Proton Edar

February 28th, 2006

THE Consumer InSight product developed by Celcom (M) Bhd based on the short messaging service (SMS) has been a major boost for Proton Edar Sdn Bhd's marketing efforts.

Celcom business development manager Mohd Fadillah Mat Said said the product helped the car company get information on its potential customers based on the feedback received through the SMS.

“Through several SMS contests carried out, participants had given their personal information, information on their vehicles, their rate of satisfaction using a Proton car and other feedback,” he told Bernama after a prize-giving ceremony for winners of the Proton-Celcom SMS Fever: The Norwich City FC Tour in Johor Baru recently.

He said Proton Edar then used this information to identify potential customers and also gauge the satisfaction rate among Proton car users.

Besides market information, the Celcom product could be also used as a promotion tool where information on the latest models of Proton could be sent out to users of the telecommunication service.

Fadillah said the SMS-based product was the latest, fastest and an effective mode of promotion compared with the conventional methods.

Celcom customers meanwhile, would not be charged for any SMS received and would get two RealRewards points for every SMS reply to the system.

Introduced in October, the product had received tremendous response from clients, Fadillah said, adding that Celcom currently had seven major clients including Proton Edar.

On the effectiveness of the product, Proton Edar area chief for Johor East and West, Dr Badrulhisham Mohd Ghazali, said it greatly helped the company as it provided a clearer picture on the potential buyers of Proton cars.