SMS Ready to Explode in U.S. Market

May 31st, 2006

By now almost everyone has experienced a text message on their mobile phone. Whether it be a service alert from their wireless provider or a text message from an individual; text is the newest way to get Mobile content for your cell phone! and it is getting ready to explode in the U.S.

SMS stands for Short Message Service, commonly called text messaging. The U.S. has lagged behind Europe, Asia and Australia where billions of messages are transmitted and the medium is maturing. A reported 2.3 billion text messages are being sent monthly in the U.K., and millions of consumers are downloading ringtones, wallpaper and games for their mobile. In America, the platform is set for explosive growth in 2005. Nearly 170 million people now have a cell phone in the U.S.

One company, SMS Media Group (SMSMG) out of Aliso Viejo, California projects over 300 million SMS messages to go through its proprietary mobile messaging platform, http://smsdelivery.net. "We help companies build and manage their mobile customer databases," says Gary Brooks, the company's President. "Our delivery solution is highly flexible for content providers, and we can get their SMS application live in days," says Brooks.

SMSMG has a mobile messaging platform that companies leverage to send content to opt-in subscribers' mobile phones. Games Inc. (OTC BB:GMSI) utilizes their technology to send lottery results on over 200 nationwide state lottery games; SnoCountry Mountain Reports uses it to send snow conditions for over 500 mountain resorts in North America; and other content providers use it to send news, religion, astrology, and promotional alerts.

Many Internet portals have already jumped on the SMS medium including Google, Yahoo and MSN. Text messaging will be the platform of choice for new, direct mobile data services such as stock quotes, news alerts, daily horoscopes, and other content to be delivered to cell phone subscribers.

Expect to get everything on your phone from news to your bank balance in the coming months as text messaging rolls out in North America.